Mementos Mori

In 1999 the Perfetti Van Melle corporation, in collaboration with the Baudelaire estate, ran a promotion called "Mementos® Mori." The promotion consisted of a limited edition naphthalene flavor of their popular mentos® candy called "Ail-mints." Printed on the inside wrapper of each such roll of "Ail-mints" was a depressing tidbit meant to "chill the very soul of the reader as that ... peppermint candy chills their taste buds." A promotional website was also created, featuring some examples of te...